Communication and Productivity

I’ve had the good fortune of being able to spend the majority of my career helping to build and market products with a core mission of helping people improve their productivity as it relates to communication. Netscape Communicator, ICQ, AIM, Yahoo! Mail, SugarSync and Catch – these products served slightly different purposes at different points in our internet and mobile journey but our goal was always the same – improvement of connectivity – not of infrastructure, but human connectivity. Our most basic instincts as humans are to communicate with others through any means possible – words, touch, pictures, sound. Communication is one of the most basic functions in business and it’s not always easy to do it well.

When I was working at Netscape, I had a conversation with Jim Barksdale that has stuck with me. He said that making things happen in business is about writing it down. You can discuss things all you want but it is the leader’s job to put the plans into writing and confirm that they are understood and acted upon. Pre-internet that meant a memo written on paper with the associated headaches of duplication and distribution. The beauty of email is that you have the power of the written word with the convenience and ease of our new technologies. Email is such a powerful tool that it survives as the default written communication tool and – despite its many flaws and forecasts of its demise – it persists.

With new technologies, we are enabling effective action through writing by optimizing the communication app for particular settings. For instance, multiple styles of chat apps for various demographics and types of groups – friends, family and work teams.

But, what if different people in the same stream of communication have different preferences in tools? What if you are trying to recruit or incent these different people who are not your employees and mandating a particular tool were a turn-off? There has been a need for a communication platform that has a lighter touch – that gives recipients greater control, while remaining effective. Initiators can encourage participation and lead particular actions. These initiators, the group leaders, are constantly recruiting and incentivizing their members and they need a tool that supports them, so their companies and missions can scale effectively.

In Mobilize (www.mobilize.io), I saw just such a platform. Some of the design points are subtle and some are very concrete but it is an incredibly thoughtful way to communicate with groups, particularly those that are not within company walls. After being introduced by my business associate, Ajay Chopra, and meeting with the cofounders, Sharon Savariego and Arthur Vainer, I was convinced that we shared a vision for a new type of communication method, in fact a new category of communication platform, designed expressly to support group communication and help leaders mobilize action. That action can be anything from brand advocacy to software development advances to product sales to volunteering to give blood. I am thrilled they invited me to join the company as COO three weeks ago and look forward to working to scale this exciting idea for so many more groups and companies globally.

P.S. We’re hiring in both San Francisco and Tel Aviv – marketing, sales and engineering positions.  Check them out at http://www.mobilize.io/jobs.html

 

 

 

Catching a Wave

When I wrote about my transition recently, I mentioned my excitement about the possibility of working with up-and-coming startups and helping them develop their products and businesses.  I also can’t seem to ever get enough of the productivity tool space – (e.g. Yahoo! Mail, Netscape Communicator, SugarSync – I’m hooked!)  I get a thrill seeing how these tools and technologies can improve people’s lives.  So when the founders of Catch asked me to consult with them as acting CEO I was thrilled to jump in.

I’m so impressed with what this small team has accomplished.  They have an absolutely gorgeous app – so beautiful that Apple has it plastered all over their home page, store and headquarters.    applehqCatch is at the intersection of some of the most exciting trends in technology – mobile, collaboration, ideation, search, cloud and b.y.o.d.   At the same time, Catch, like many early-stage, technology driven companies, has yet to figure out and implement its long-term business model.

So what is Catch?  Catch is a mobile-based collaborative note taking application.  While simple note-taking functionality a la Evernote or Google Keep is great, I believe that notes achieve their true power as the most natural basis for collaboration.  We see this clearly in the usage patterns of Catch – all kinds of business teams sharing notes to manage projects, update status – even manage field sales teams.  And the best part is it’s super light-weight, intuitive and easy-to-use.

Having a couple of months off to enjoy my family (including my east-coast children), reconnect with friends, read, hike and recharge has been great but not a long-term state for me, at least not now.  I love my work and feel fortunate to have been connected to Catch and for this timing to work out.

Some exciting things in the works here that you’ll be hearing about in the weeks ahead – stay tuned!