When I wrote about my transition recently, I mentioned my excitement about the possibility of working with up-and-coming startups and helping them develop their products and businesses. I also can’t seem to ever get enough of the productivity tool space – (e.g. Yahoo! Mail, Netscape Communicator, SugarSync – I’m hooked!) I get a thrill seeing how these tools and technologies can improve people’s lives. So when the founders of Catch asked me to consult with them as acting CEO I was thrilled to jump in.
I’m so impressed with what this small team has accomplished. They have an absolutely gorgeous app – so beautiful that Apple has it plastered all over their home page, store and headquarters. Catch is at the intersection of some of the most exciting trends in technology – mobile, collaboration, ideation, search, cloud and b.y.o.d. At the same time, Catch, like many early-stage, technology driven companies, has yet to figure out and implement its long-term business model.
So what is Catch? Catch is a mobile-based collaborative note taking application. While simple note-taking functionality a la Evernote or Google Keep is great, I believe that notes achieve their true power as the most natural basis for collaboration. We see this clearly in the usage patterns of Catch – all kinds of business teams sharing notes to manage projects, update status – even manage field sales teams. And the best part is it’s super light-weight, intuitive and easy-to-use.
Having a couple of months off to enjoy my family (including my east-coast children), reconnect with friends, read, hike and recharge has been great but not a long-term state for me, at least not now. I love my work and feel fortunate to have been connected to Catch and for this timing to work out.
Some exciting things in the works here that you’ll be hearing about in the weeks ahead – stay tuned!