WSJ Women in Economy – It Starts with Data

I have been fortunate to have the opportunity to be a member of the WSJ Task force on Women in The Economy – we’ve been meeting the last two days.  There have been so many great ideas and speakers – certainly enough to provide blog fodder for a bit.

The conference opened with some interesting data from an extensive study conducted by McKinsey.  They examined the pipeline of women in the Fortune 500 from entry level professional to CEO.  Women comprise 53% of entry level professionals, 37% of early to middle management, 26% of VP and senior management, 14% of Executive Committee members and 3% of CEO’s.

Generally, women are entering the professional work force – they are just not making it through the funnel in great enough numbers.  In fact they leak out at every stage.  There are myriad reasons – women opting into support roles, exiting completely when perhaps they could stay if there were part time or more flexible work during childrearing times, lack of desire to be in the C-suite not to mention bias in the system.  Focused programs can help – there were a significant number of companies within the survey with better results keeping upwards of a 30% female participation in the C-suite.

Interestingly, the technology firms in the study had a quite different profile – their pipeline had a very different shape.  They had relatively fewer women in entry level (30%) but more consistent participation throughout.  Top of funnel was low but the funnel leaked less.  The message for us in technology is quite clear – encouraging women to study technology fields and to recruit women business students into the technology world.

There is improvement but the rate of change is slow.  For instance, at the current rate of improvement in the federal legislative branch we’ll get to parity in 500 years.  The percentage of women on the boards of F-500 companies is also relatively stable at a low number (after some improvement in the past).  I learned that one reason for this is that the average tenure of a F-500 board member is 14 years.  That certainly slows the rate of change.

Overall I found this data eye opening.  The US is behind the top 10 OECD countries on metrics of women participating in the economy and government and the improvement is simply not happening fast enough.  On the positive side it has been incredible to be here.  Being in a room full of successful women executives, professors and political leaders – all of whom have incredibly busy calendars – yet took time to focus on this issue makes me optimistic about the future despite the numbers showing slow progress.  That attention and focus and commitment to give back to others inspired me to think about what more can I do, both through my role at SugarSync as well as in the community at large.

Competitive Energy

It’s been an exciting week in the Cloud business.  Microsoft and Google both entered the market to compete directly against SugarSync with new products.  I wrote about the Google Drive offering here.

Despite being physically tired from the wedding I worked late the last couple of nights writing the blog post, responding to questions, and talking to everyone about the state of the cloud market from journalists to board members.  I reflected on it as I went to bed last night and I realized how competitive market challenges are energizing to me.  This is in contrast to the typical big-company, political people challenges that consumed lots of my time earlier in my career – those seemed to sap my energy while this one sparks it.

I think we had some of our most thoughtful, creative and strategic discussions at SugarSync in the last few days prompted by these competitive actions.  Maybe this is obvious but it points to why competition is good and why the wealth of competition has led to so much innovation in the technology industry.  When an industry has many players all trying to out-innovate and out-perform each other we are kept on our toes and it is the customer who wins.

Competition also adds energy and even growth to the market.  Yesterday was our biggest day of signups in our history.  Game on!

In the Place Just Right

‘Tis the gift to be simple, ’tis the gift to be free
‘Tis the gift to come down where we ought to be,
And when we find ourselves in the place just right,
‘Twill be in the valley of love and delight.
When true simplicity is gain’d,
To bow and to bend we shan’t be asham’d,
To turn, turn will be our delight,
Till by turning, turning we come ’round right.

Elder Joseph of the Shaker community in Alfred, Maine was correct:
When we find ourselves in the place just right, ‘Twill be in the valley of love and delight.

I was in that place this weekend, in that valley.  With my husband, walking my son down the aisle to marry his beloved, a young lady we adore.  All of our children participating and supporting their brother and sister-to-be.  Our parents, brothers, sisters, nieces and nephews all there with us. Surrounded by the love of our extended family and dear friends.

It is hard for me to imagine life being sweeter. Sure there were wonderful extras, a beautiful setting, music, food etc.  But that valley of love and delight is created by family and friends.  I’m sure I will be visiting this valley in my memories in the days and years to come.

I’m not sure who to thank for this good fortune but I am truly grateful.

SugarSync, Shared Folders and a Wedding

We’re in the home stretch of wedding planning for my son Todd.  He is marrying his high school sweetheart and we couldn’t be more thrilled.  We adore Emmanuelle and her family.  But this post is not about gushing about love, romance and wedding bells, it’s about spreadsheets, photo editing, and logistics.

Planning a wedding involves lots of coordination and logistics.  All of this is a little more complicated given modern day lifestyles.  Todd and Emmanuelle (Emu) live in Pittsburgh where they are attending medical school.  Emmanuelle’s parents and we live in the Bay Area near the wedding location but all four parents are working full time – not easy to get together in-person for projects and planning.

The cloud and SugarSync are definitely helping manage in this environment.  An example is the video we want to make for the rehearsal dinner.  Our idea (not original) is to do a photo montage, set to music with photos of both Todd and Emu growing up then pictures of them together.  I set up a shared folder in SugarSync for all the pictures.  We’re all working on our subsets – culling down to a reasonable number (not easy as we like looking at the cute baby pictures but there is some limit to what the guests want to see), ordering etc.  The nice thing is that we can do this at any time, even offline (e.g. for us on the plane home from Italy) and it will all sync.  Working with the photo files and filenames on the local machine is a lot more convenient then pure cloud but in the end the cloud is doing the coordination and synchronization for us.

Spreadsheets, table assignments, todo lists are all being handled the same way. Ditto for copies of budgets, files, contracts.  Using the cloud and SugarSync.  The one thing we are doing via Google docs (to allow for simultaneous multi-person editing of a single file) is the RSVP tracking.  I must say that while it works well for that use case it is a good reminder that I won’t be doing a lot of independent spreadsheets in Google docs anytime soon.  Much less responsive and a hassle work with compared with Excel (more on that in another post) but the comparison was useful.

There are lots of online wedding planning tools but having planned many events including 4 bar/bat mitzvahs and my eldest son’s wedding what works best for me is to use my general work tools Office, iLife, email plus the cloud.  Have you planned any events using the cloud? What has worked best for you?

The Label or the Characteristic?

This headline caught my eye last week: “The Marriage Plot: Single CEOs Make for Riskier Investments”.

The article, which appeared on CNNMoney summarized a study conducted by two Wharton professors and released by the National Bureau of Economic Research. The study tracked 1500 public companies and found that the stocks of companies headed by executives who are single are riskier than shares of companies run by married CEO’s. “The companies with an unmarried CEO tended to spend more money on things like R&D, acquisitions and other investments that could more rapidly increase the size of their businesses, but also had a higher chance of blowing up. The result was a more volatile stock price.”

At first I found myself smiling reading this – after all, being married for 27 years and seeing a study that has data showing that marriage is tied to positive business results was appealing. Even the thesis that tied that better performance to a steadier, more spendthrift and less impulsive hand at the tiller felt good.

But I stopped myself – doesn’t this pose a risk of leading to the same bias issue I’ve written about? Where does one go with a study like this – should a board of directors therefore give preference to married CEO’s in their hiring? The problem, of course, is it focuses on a demographic label rather than the person’s individual characteristics. The board needs to assess the appropriate degree of growth through acquisitions, investments in R&D and other types of leadership that are needed by the company. They should combine this assessment with the other objective factors in their CEO selection and chose accordingly.

Furthermore, the best CEO’s will modulate their propensity to take risk to be appropriate to the company and it’s situation. Those CEO’s skills will be flexible for the situation. For instance HP today requires different strategies than those required of Meg Whitman at EBay in 1999. Maggie Wilderotter (CEO of Frontier Communications) is leading a >$4B market cap communications company while she previously lead a venture back startup – Wink Communications.

Timing also affects these assessments. When I worked at Check Point, pundits would often criticize the company and its CEO Gil Shwed for not being aggressive enough either in terms of marketing and R&D spend or acquisitions – and as such comparing the company unfavorably to Cisco or Juniper. A quick check of the Nasdaq shows how temporal these views can be. Check Point was able to cleanly weather the economic downturn and is now well positioned for growth significantly outperforming those company’s stocks over the last 5 years.

As I look back on my three years as CEO of SugarSync I believe that in the first year, stabilization and conservative management were particularly important to build employee and customer confidence. In hindsight, during the following two years I think we probably could have handled a bit more risk and aggressiveness and I am changing some of our strategies accordingly. How correct this assessment is won’t be known for some time.

Do Business and Politics (or Religion) Mix?

Early on in my career, in my first sales position, I was coached by my experienced boss to avoid the topics of politics and religion.  Stick to business, or when socializing and building relationships with customers outside the workplace, stick to safe topics – sports, travel, food or, if all else fails, local news and weather.  I have generally tried to apply this advice to business.

In my role as CEO I want all employees, regardless of their political and religious views  to be comfortable in our work environment.  Frankly, I want them to be focusing on work and not be distracted by discomfort based on their views or the views of others.  The reality of a startup, however, is that when you work long hours with people over an extended period of time it becomes forced to not to even acknowledge these topics. We need to find a healthy balance of communicating naturally but still keeping the work environment comfortable for a diverse group.

A couple of incidents recently reminded me of this issue.  The first is my own.  In my office, in a corner between my computer screen and whiteboard, was a small Barak Obama poster.  This poster has a Hebrew/English double-entendre on it as it says “Yes We כן” where  or “כן ken” is Hebrew for yes so it is both supporting Obama as well as a two-state solution for peace in the middle east.  I bought the poster, admiring its cleverness, and had it shipped to my office (intending to bring it home) and I forgot about it.  A few weeks ago I had a business meeting in my office with someone I had just recently began working with.  We have gotten along very well so far but the reality is that the relationship is new.  He noticed the poster and commented on it.  We didn’t argue politics – he told me his views – absolutely the polar opposite of mine –  which he held quite strongly.  I couldn’t help but think that I moved down a few notches in his esteem and even if that were not the case – probably half the time for the meeting was taken up by this discussion rather than the more important planned agenda.  I was kicking myself for even having the poster there – frankly I had forgotten about it and this carelessness was unfortunate.

A company in our industry has been having a dramatically negative consequence from its involvement with politics.  Carbonite has been a long time advertiser on Rush Limbaugh’s radio show.  I suspect (but have no real data) this was not politically motivated and simply a desire to acquire customers.  Advertising with him is particularly attractive for direct marketers because it is not just a regular ad – he recommends the products that sponsor him and that recommendation is extremely powerful with his listeners.  Rush has always been somewhat controversial and probably turned off some potential Carbonite customers but clearly they concluded that the net was positive.  His recent extreme statements against the Georgetown law student alienated even many conservatives.  Carbonite was then in a no win situation.  Keep the ads and suffer the backlash or cut the ads and get some backlash from the other side while likely losing sales.  They faced a “damned if you do damned if you don’t” scenario.  They, like most others, pulled the ads and while they got some positive feedback on their blog their stock took a tremendous hit.  It’s not clear the net effect for them and won’t be for some time but it leaves a bad taste for many.

These are tricky waters to navigate.  I want employees, business partners and customers to feel comfortable with SugarSync and trust us to be fair and professional.  Yet I want us to have a human side as well and humans have opinions, political affiliations, religions and views on sticky social issues.  We want to be true to ourselves at work yet not offend others when the main focus of our interaction is professional.  Like many tricky topics, the most important first step is awareness and consciousness.

Thanks for Stopping By, Geeks!

Last night we hosted the 16th Bay Area Girl Geek Dinner, and we had a blast! The first Bay Area Girl Geek Dinner was hosted in 2008 at Google, and ever since they have been organizing great events focused on giving women in the Silicon Valley a place to meet, network, and discuss the topics that are facing women in technology today.

As many of you know, I have a deep personal interest in the presence of women in technical fields and the advancement of women in the workplace. I started my personal blog – The Kitchen Sync – as a place where I can openly discuss these topics, as well as tackling subjects like work/life balance, travel, and other passions of mine.

So when we had the opportunity to host the Girl Geek Dinner, I jumped on it! I was excited for a couple of reasons, but primarily:

  • I believe that women in the Silicon Valley need more venues where they can meet, network, and support each other – so I applaud the mission of Girl Geek Dinners in making this happen.
  • I have been extremely fortunate in my career, and have learned a lot along the way, and I value the opportunity to mentor people whenever I can.
  • And, from a company perspective, SugarSync is growing like crazy and we have a ton of open positions we are trying to hire for, and I viewed this event as a great way to meet a bunch of smart, qualified women.

We were asked to speak to the group, so after I addressed the crowd, I invited Paula Long one of our Board members and the co-founder and VP of Engineering of EquaLogic (acquired by Dell) up to share her thoughts on how to build your career and be successful as a woman in technology.  Overall it was a spirited conversation.  The group had a ton of great questions, and I feel like we all got to learn a little more about each other.

We had over 110 attendees show up for the event, and we had a great time speaking with and getting to know you all. Thanks again for attending, and we look forward to hosting more geeky events (regardless of gender) in the future!

Here are a few pictures – the full event album will be on our SugarSync Facebook page soon.

Avoiding the Power Poison

I’m enjoying reading “Good Boss, Bad Boss” by Robert Sutton. He is well known for his book “The No Asshole Rule”. There is a new chapter in it that was excerpted on Fast Company. The basic premise is that the very fact of being in a power position for any length of time amplifies our tendencies to be blind to our weaknesses and dehumanize others who do not have as much power.

I remember thinking about this a lot during the Mark Hurd and Elliot Spitzer scandals. I found the Mark Hurd situation so surprising because he had a long-standing reputation for strict policy adherence, conservative demeanor etc. while at NCR. The WSJ had a great article at the time on this topic. It’s not that the people in power started off Machiavellian or unethical. In fact the research shows the opposite. Nice, ethical people are more likely to rise to power. But, unfortunately, those traits that helped them accumulate power, tend to disappear once they rise through the ranks.

Why is this and how can we counter this tendency? First the why. According to the psychologists one issue is “feelings of eminence” e.g. while others shouldn’t speed, they are important people with important things to do so it’s ok for them to speed. Power makes people myopic and less empathetic – it’s harder to imagine things from another’s perspective. And of course, the people surrounding those in power may contribute to these trends – telling them they are right and important.

Given the very real negative business and personal consequences of this power poisoning it’s worth thinking about how to counter this trend. I love the findings of Stanford researcher Hayagreeva Rao that “bosses who still are married to their first spouses (rather than a “trophy” husband or wife) and have teenage children are less prone to such delusions, because no matter how much their underlings kiss up to them, the people at home don’t hesitate to bring them down a notch when required”.

This correlation or causation is well and good but obviously not every person in a position of power will be in this family situation and we need other tools to buck the poisoning trend. One tool that I believe in is the “360 Review”. Scott Weiss wrote about this on his blog. It’s something I’ve been doing yearly since joining SugarSync. The key is anonymity – staff members can tell the third party what they really think. Hopefully they can tell their boss to their face but in case not – there is another mechanism. Of course there is no guarantee of action or change from the 360 but it’s a very useful tool.

Ultimately we need to consciously encourage dissent and feedback and not punish it. When a conclusion is forming, solicit the perspective of the other side. Highlight the importance of the contribution of the dissenter. I often think of our nation’s practice on the supreme court – minority views are highlighted even though they are not the law of the land.

Finally, I don’t mean to imply by this blog post that I think I have so much power :-).  SugarSync is a fast growing but still small company. That being said, there are 55 people who are investing a big chunk of their life in SugarSync and I want to be sure not to drink the poison so that I can help their jobs be as productive and enjoyable as possible. So to that end, to my friends, family and team here I ask you to keep me honest.

Hit me with your best shot!

What’s New is Old

A few ideas bouncing around in my mind came into focus when I discovered a new blog yesterday and this post in particular. Nir Eyal writes about the shift from Web 1.0 to the Social Web to the Curated Web.  “The Curated Web is characterized by a fundamentally different value to users than the social web.  Whereas Web 1.0 was characterized by content published from one-to-many and social media was about easily creating and sharing content, from many-to-many, the curated web is about capturing and collecting only the content that matters, from many-to-one.” In an interesting juxtaposition.  Yesterday I also read Fred Wilson’s blog post about new media e.g. blogs overtaking traditional media.  This was a more far ranging, less structured, discussion but the group comments hit on many of the same ideas as Nir’s.

I have mixed feelings about this topic and the theory was not “sitting right” so as usual I was stewing on the subject.  Yes – I am consuming much of my content in a manner typical of the “Curated Web”…suggested by people I trust on email, blogs, Twitter, and Facebook but that is really just a subset of what I read.  It was Sunday when I was thinking about this and Sunday for me, if I’m lucky, means curling up for a good chunk of the morning with the NYTimes.  Yesterday was such a day – even in the remoteness of Kirkwood, CA my iPad had just enough data signal to get yesterday’s issue. Happiness – so much content I enjoy on topics ranging from politics to science to technology all in one place!  High quality Web 1.0 that is a fit with my tastes e.g. NYTimes, Economist, The Atlantic, WSJ plus the authors whose blogs I read regularly (blogroll ++) are as consistently satisfying and even more so than the “Curated Web”.  Perhaps it comes down simply to authorship.  There are authors whose content I want to read no matter the format.  I have enjoyed Thomas Friedman’s writing since “Beirut to Jerusalem” and read his books and columns regularly even though the reminder might come on Twitter.  Ditto for James Fallow, David Pogue, Dan Raviv, Joe Morgenstern, Andrew Harper etc. Certain topics come to me that way but not all.  I was trying to figure out the alignment – is it topical?

When I am looking for content on topics of my more recent interests such as leading a startup, VC fundraising, Women in Technology or the Cloud market I am finding myself in the more typical Web 2.0 pattern.  Perhaps this is because the content is more broadly distributed on the web leading me to appreciate more direction to it via curation.  Perhaps it is the nature of this content itself.  Interestingly, however, I find myself coming back full circle to identifying author’s whose content I like then subscribing – going directly to the source bypassing curation.  I’m curious if others are finding the same pattern and if/how it varies by type of content.

What do Good Housekeeping and Computerworld have in Common – SugarSync! Also known as the Consumerization of Enterprise IT

Consumerization of IT is a hot topic these days. First of all – what does this mean? There is no official definition but in the technology press there are a few important ideas. First is the use of consumer technologies within the company IT infrastructure. For instance, employees buying an iPhone – they purchased it and they own it, but they are using their personal device to manage their work email and perhaps other applications. This leads the enterprise IT manager to use tools and technologies to secure and manage applications on the consumer’s device. This is not just related to hardware – the same thing happens with software and particularly cloud applications like SugarSync.

On the other end of the spectrum, consumerization of IT means that traditional enterprise applications need to become more consumer friendly. The end-consumers of enterprise software have become accustomed to technology products being powerful AND easy to use. They are no longer willing to accept arcane user interfaces and slow inaccessible data. These consumers know better because they have experienced better in the consumer world and they are bringing these products, like SugarSync with them to work.

I can think of no better example of this trend then what I experienced on Thursday. Computerworld – one of the largest and most important enterprise IT periodicals did a head-to-head comparison of SugarSync, Dropbox and Box and (once again) we came out the winner! They gave Box a score of 3.5/5, Dropbox a score of 4/5, and SugarSync a score of 4.5/5. The reporter confirms that after using all three, SugarSync is what he personally uses now. Here’s the link to the full review: http://bit.ly/yiNuQL

Then on the same day Good Housekeeping (which gets over 8 million unique views per month online) wrote an article explaining what the Cloud is. At the end of the article, they recommend SugarSync to their readers as the “Full-Featured” option. Here’s the link: http://bit.ly/yocB3G.

It doesn’t get much more “IT” than Computerworld nor much more “consumer” then Good Housekeeping. It’s awesome to be right in the sweet spot of this convergence.