What do Good Housekeeping and Computerworld have in Common – SugarSync! Also known as the Consumerization of Enterprise IT

Consumerization of IT is a hot topic these days. First of all – what does this mean? There is no official definition but in the technology press there are a few important ideas. First is the use of consumer technologies within the company IT infrastructure. For instance, employees buying an iPhone – they purchased it and they own it, but they are using their personal device to manage their work email and perhaps other applications. This leads the enterprise IT manager to use tools and technologies to secure and manage applications on the consumer’s device. This is not just related to hardware – the same thing happens with software and particularly cloud applications like SugarSync.

On the other end of the spectrum, consumerization of IT means that traditional enterprise applications need to become more consumer friendly. The end-consumers of enterprise software have become accustomed to technology products being powerful AND easy to use. They are no longer willing to accept arcane user interfaces and slow inaccessible data. These consumers know better because they have experienced better in the consumer world and they are bringing these products, like SugarSync with them to work.

I can think of no better example of this trend then what I experienced on Thursday. Computerworld – one of the largest and most important enterprise IT periodicals did a head-to-head comparison of SugarSync, Dropbox and Box and (once again) we came out the winner! They gave Box a score of 3.5/5, Dropbox a score of 4/5, and SugarSync a score of 4.5/5. The reporter confirms that after using all three, SugarSync is what he personally uses now. Here’s the link to the full review: http://bit.ly/yiNuQL

Then on the same day Good Housekeeping (which gets over 8 million unique views per month online) wrote an article explaining what the Cloud is. At the end of the article, they recommend SugarSync to their readers as the “Full-Featured” option. Here’s the link: http://bit.ly/yocB3G.

It doesn’t get much more “IT” than Computerworld nor much more “consumer” then Good Housekeeping. It’s awesome to be right in the sweet spot of this convergence.